As our society grows healthier, we continue to respond to the juice trend, with a variety of juice bars, brands and cleanses appearing every day. Juices, however, are not created equal. Larry Olmsted shares the startling fact Fruit Juice is one of the most frequently faked foods in his bestselling book, Real Food/Fake Food: Why You Don’t Know What You’re Eating and What You Can Do About It. How can this be? Almost started gives an explanation.
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The Food Fraud Initiative’s list of ten most common fake items, including orange juice and apple juice, is described in Real Food/Fake Food, as fruit juice is commonly faked. Could you please explain this to me?
It’s a pure case of fraud. Since fruit juices cannot be diluted with cheaper ingredients, they are relatively expensive. They are often simply watered-down, real juice, while are also often artificially colored, sweetened, and flavored with artificial colors. Historically, there are a number of examples that fall somewhere between and tend to be more affordable.
Several unlisted ingredients have been found in orange juice, such as high fructose corn, beet sugar, lemon juice, mandarin juice, paprika extract, and grapefruit juice.
A combination of malic acid, grape juice, corn syrup, pear juice, fig juice, pineapple juice, and so on has been added to apple juice. The U.S. consumes almost all its apple juice from concentrates produced in China, in part because pesticides and fertilizers are used there.
Apple juice and grape juice are two ingredients commonly found in fruit juice blends. Despite the fact that a blueberry banana juice bottle may say it contains 100% fruit juice and show blueberries and bananas on its label, the primary ingredient is likely to be grape or apple, which are entirely legal.
According to one study, a Pomegranate-Blueberry juice contained only 0.3% pomegranate, the most expensive fruit juice.
In recent years, juice bars and cleansers have opened throughout the country. Does fakery affect only bottled juice makers or is it also affecting these businesses?
Juice bars are a relatively new phenomenon, one that has not really been studied very much yet. Previously, they were more common in packaged juice businesses (bottles, boxes, cans, concentrates).
In general, the restaurant industry has a bigger problem with fraud and fakery than retailers, and it would surprise me if fresh squeezed juices did not include cheaper items, because it is too easy and too appealing, too profitable, which are all factors that lead to food fraud.
A former FDA Commissioner told me, “If there is an expensive food that is sold at a cheaper price, then fraud will occur.” Period. The FDA rarely penalizes restaurants for serving fake products, and smoothies often have unlisted ingredients, like yogurt.
It was just bananas, blueberries, yogurt, and ice in the banana-blueberry smoothie I had at a breakfast place yesterday, but it did not say banana-blueberry-yogurt-water, just the fruit.
Do fake juices have any consequences?
Essentially you are getting ripped off by overpaying for something you don’t actually get, and the industry calls that an economic cheat. As well as being a nutritional cheat, it is also a calorie cheat. It is considered unhealthy, that is, if you are concerned about avoiding high fructose corn sugar.
There has been a case where foreign juice has contained both toxic mold and banned pesticides, as reported by the Congressional Research Service as recently as 2014.
Fake foods that contain unlisted ingredients or substitutions may result in allergic reactions as well.
In the future, how can the public identify fake juice and avoid purchasing it?
It is better to make your own juice from fruit rather than buying fake juice, as you can’t be fooled if you observe food in its whole form.
For lunch, I make smoothies, frozen bananas, strawberries, and blueberries Fruit Juice. If you read the ingredient list and ignore claims on the front label, you will be able to avoid marketing/labeling fraud. Since the list is arranged by volume, if you buy apple juice or white grape juice at the top and blueberry cranberry juice is the first thing listed, place it back on the shelf.
As long as it is only blueberry and cranberry juice, you are fine, unless there is outright counterfeiting, something you can’t prevent.
Always check the ingredients list carefully before purchasing 100% juice or 100% fruit. Rather than simply focusing on juice labels, a consumer advocate recommended looking at the “Big Print” and “The Small Print” when looking at food claims.
What do you think: is juice overrated or underrated?
It seems to me that eating whole foods gives you more nutritional value than drinking juice, because all that is left behind when you juice an orange. However, I actually enjoy the taste of juice, even though making it yourself is a bit of a chore.
In my opinion, it’s better to eat fruit rather than Fruit Juice, and to drink juice instead of soda or energy drinks. Although I won’t drink apple juice anymore, that’s an overrated juice. It’s definitely not underrated, but it’s not that overrated either.For more information you can also read https://xtremeup.com/.